Startup Toolkit · calculator
Gross Margin & Markup Calculator
Margin compares profit with selling price. Markup compares the same profit with cost. This tool keeps those denominators visible.
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UNDERSTAND THE RESULT
Your result will appear here.
Enter the assumptions you want to examine, then calculate. We will show the result, the arithmetic and its limits.
HOW WE CALCULATED THIS
The formula stays visible.
Each result uses only the values you enter. The calculator does not add hidden assumptions.
- Gross profit
- Selling price − cost
- Gross margin
- Gross profit ÷ selling price × 100
- Markup
- Gross profit ÷ cost × 100
UNDERSTAND BEFORE YOU DECIDE
What the number can—and cannot—tell you.
Margin uses selling price
A 40% margin means gross profit represents 40% of the selling price.
Markup uses cost
The same transaction may have a 66.7% markup because gross profit is being compared with the smaller cost base.
The result covers only the cost and price entered. It does not establish net profit or replace accounting advice.