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marketing toolkit
ROAS
Calculate return on advertising spend as a multiple and percentage from attributed revenue and ad spend.
Open toolMEASURE THE OUTCOME
Marketing Toolkit
Focused measurement tools that keep attribution, definitions and business context visible.
3 tools availableAVAILABLE NOW
Choose the question behind the number.
Translate spend, revenue and acquisition outcomes into ratios you can interpret carefully.
calculator
marketing toolkit
CPL, CPA & CAC
Calculate CPL, CPA and CAC only for the lead, conversion and customer counts you provide.
Open toolcalculator
marketing toolkit
Funnel Conversion & Drop-off
Calculate conversion, lost counts and drop-off across 2–6 consecutive stages in one closed funnel.
Open toolGO DEEPER